Branding

British College of Sciences Client British College of SciencesType Campaigns, Logo Design & Brand IdentityYear 2024 When the British School of Sciences (BCS) approached us, they had a clear and noble mission: to turn the next generation of students into work-ready talent, fully prepared to thrive in the ever-evolving world of software development. As an accredited academy with a strong focus on software development, BCS wanted to ensure that their program was not only recognized but also sought after by aspiring students eager to carve out their careers in tech. However, they faced a significant challenge—how to reach and engage this audience in a crowded educational landscape. Their primary goal was straightforward: get students to enroll in their program. But the path to achieving this was anything but simple. They needed a robust marketing strategy that would not only generate awareness but also resonate deeply with their target audience and convert interest into action. Our team at MARK Agency stepped in to help BCS achieve this ambitious goal. We knew that a multi-faceted approach would be essential, so we devised a comprehensive marketing strategy that combined both traditional and social media elements. But we didn’t stop there. We also reimagined BCS’s brand identity, crafting a new logo, designing a cohesive brand book, and developing a suite of social media posts that would amplify their message across all channels. One of our key strategies was to lean heavily into the “Study 2 years, gain forever” narrative. This message not only highlighted the practical benefits of BCS’s program but also spoke directly to the aspirations of their target audience—students who were looking for more than just a degree. They wanted a future. Through carefully curated content, compelling visuals, and targeted calls-to-action, we created a strong online presence that consistently communicated the value of BCS’s program. As a result, BCS now enjoys a steady stream of applicants each year, with their social media channels buzzing with engagement and their brand firmly established as a leader in software development education. Our ongoing collaboration includes weekly content creation and social media management, ensuring that BCS remains at the forefront of prospective students’ minds. With every post, every design, and every strategy, we continue to support BCS in their mission to empower the tech leaders of tomorrow. JYSK IBAS